Info

Memento is a human-made media studio based in Pune, MH.

Memento is a human-made media studio based in India which creates things worth remembering. We provide end-to-end brand and media solutions through visuals, design, and print.  Memento grew from 10 years of experience in the media space.

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Why this logo?
Memento means "to remember". It also means something worth remembering (a souvenir is considered a memento).

The tagline "create, to remember" denotes creating something worth remembering. The comma has been added on purpose so it can be used interchangeably. The alternative tagline is "remember, to create". This makes sense if you think about the design of the brand name. 

The point is to say that one needs to create something worth remembering and also at the same time, one needs to remember to keep creating. 

The typeface is clean and simple. However, the O has an invisible line that passes through it. 

This disruption is to signal the following: 
1. The shutter of a camera 
2. Breaking of monotony
3. Connecting to something that makes one whole